Preheat oven to 350 degrees F
Lightly grease loaf pan or line with parchment paper
In a medium size bowl, combine flour, baking powder, baking soda, spices and salt
In a small bowl, add oil, sugar, milk and vanilla. Whisk to combine
Add the wet mixture to the dry mixture along with the pumpkin puree and mix well (however do not over mix, just make sure the flour is incorporated)
Taste batter, adjusting flavor or sweetness to your liking
Add 1 cup of chocolate chips & mix lightly to incorporate
Pour batter into prepared loaf pan, sprinkle with remaining chocolate chips, place in oven on a centre rack and bake for 60-70 minutes, checking at the 45 minute mark & bake further in 10 minute increments until done
Once done, remove from oven and let cool 30-45 minutes
Cut into slices and serve!