joaquin phoenix veganAmericans like to say they’re animal lovers. However, animal lovers don’t torture animals. And, the vast majority of animals in the United States are being tortured. That’s because most animals are not our beloved cats and dogs. Today, most animals are farmed animals: cows, pigs, chickens, turkeys, lambs.  And, most of those farmed animals are trapped on factory farms.

The Sentience Institute analyzed USDA statistics and determined that 98.74% of farmed animals in the United States live on factory farms. They’re also known as Concentrated Animal Feeding Operations or CAFOs, giant, windowless warehouses where tens or even hundreds of thousands of animals exist in cramped quarters, never touching the grass.

Despite this, three-quarters of consumers claim to buy humane products. That’s called denial. Time to snap out of it. These videos will help with that. For a second, the truth hurts. But, then, life gets better. Because… face it. Deep down inside, you knew the truth all along. Now, with honesty on your side, you can help make the world a less hellish place for animals.