Despite animal rights being largely overlooked by advertiser-based mainstream media, the animal rights movement is growing exponentially around the world, particularly in the United States, Europe, and Latin America.
Along with the many established animal rights organizations working to end animal exploitation in factory farming, laboratories, fur farms, and entertainment (PETA, HSUS, Mercy for Animals, The Humane League, Animal Outlook, Animal Equality, Last Chance for Animals, and In Defense of Animals, to name a few), innovative grassroots AR movements are also gaining strength. One of them is The Save Movement. Founded by Toronto-based Ph.D. Anita Krajnc, The Save Movement holds vigils outside slaughterhouses to give water and love to cows, pigs, chickens, turkeys, goats, and lambs headed to their deaths. Their mission is to have a vigil outside every slaughterhouse in the world. So far, there are more than 700 vigils and the campaign is growing rapidly. The largest such vigil is at a pig slaughterhouse near downtown Los Angeles, where many celebrities, include actor Joaquin Phoenix, have appeared to comfort the doomed animals. Those events are run by Los Angeles Animal Save and Animal Alliance Network!

Dozens of demonstrators come out in protest against the annual bull riding event.
Another rapidly expanding grassroots movement is Anonymous for the Voiceless, which holds Cubes of Truth in public squares and other high-traffic areas around the world. A Cube of Truth involves a minimum of several people, each wearing a Guy Fawkes mask, standing silently in a square formation while holding laptops or video monitors showing animal abuse occurring in factory farms, slaughterhouses, and laboratories. Some of the cubes have included hundreds of people. The visually dramatic events draw people into discussions about how badly animals are treated in our world. Many people, seeing the videos with their own eyes, go vegan on the spot.

All of these awesome people came out to take a stand against animal torture!
Another grassroots campaign that has attracted a lot of attention is National Animal Rights Day. Held simultaneously in cities around the world on the first Sunday in June, this ceremony involves a memorial service for the many billions of animals killed by humans every year. The actual bodies of animals who’ve died in factory farms, labs, or slaughterhouses are often held by participants. After speeches and commemoration, the Declaration of Animal Rights is read and signed. Then, there are marches and celebrations to honor the joy of a violence-free lifestyle in food, clothing, and other consumer goods.
Photo taken by animal rights activist Brittany Michelson 1,200 people on the streets of San Francisco for the annual Animal Liberation March! Animal rights activists from around the world are uniting to fight [...]
For Immediate Release: June 10 Protests Nationwide Call for Coca-Cola Boycott Due to Dairy Calf Horrors Protests happening in Chicago, Atlanta, New York, Los Angeles. Time and location details listed below. "Dairy farms are the last true [...]
Vegan Celebrities Joaquin Phoenix and Rooney Mara participated in the march too! JaneUnchained LIVE at the National Animal Rights Day in Los Angeles, CA. Over a thousand activists, including celebrities Joaquin Phoenix, [...]
100+ screens at massive Cube of Truth showing the world the truth of animal exploitation! Numerous "Cubes" throughout downtown. Cube of Truth: San Francisco Takeover 2019 Dani Rukin at the Animal Liberation Conference reporting for [...]
#JaneUnChained #LIVE at the student climate strike in downtown Los Angeles, California! These students are telling adults to stop destroying the planet. They, in turn, are learning from Amy Jean Davis of Los Angeles Animal Save! This former American Idol contestant now [...]
Circus protesters say “Don’t go in!” This circus travels with wild animals and wild animals have been banned by the County that Portland reside in and that want to be sure they are not bringing [...]
Denver Baby Animal Save activists perform prayer and chanting ritual as baby goats cry out. Bearing witness to baby lambs and goats at slaughterhouse adjacent to a bike path outside Denver. Dani Rukin in Colorado [...]
Is Portland ready for a fur ban? If these Portlanders' responses reflect the general sentiment then Portland is on track to ban this horrifically cruel, profit-driven industry. Compassionate Portland animal activists say, “fur doesn’t belong [...]
Colorado activists paying tribute to the baby lambs and goats slaughtered right here as bicyclists ride by on the bike path. Dani Rukin in Colorado reporting for #JaneUnChained News.
These poor creatures are not meant to be used for our entertainment. JaneUnChainedEUROPE LIVE from Zurich, Switzerland where demonstrators with ATAZ protest against vet-students who hosted a pig race followed by a celebration [...]