Green Goddesses Take TMZ: Jane Velez-Mitchell Talks Webby Nomination

Jane Velez-Mitchell appeared on TMZ to discuss the Webby nomination for UNCHAINEDTV’s series Green Goddesses Take New York, bringing the Webby-nominated show into a mainstream media spotlight.

The appearance highlights a broader shift, as plant-based and animal-focused content continues to reach wider audiences through traditional entertainment platforms. With the Webby Awards recognizing digital media across categories, the nomination places the series pilot in competition with established television programming.

During the segment, Velez-Mitchell described the origins of UNCHAINEDTV and its mission to create programming centered on animal advocacy and plant-based living. She noted that the network was launched after her departure from mainstream television, positioning it as a platform dedicated entirely to vegan and animal rights content.

“They call us the vegan CNN Netflix,” Velez-Mitchell said on TMZ, describing the network’s scope of programming and its focus on reaching audiences through streaming platforms.

A Series Built on Visibility and Activism

The Webby-nominated Green Goddesses Take New York series pilot follows animal activists and actresses Jamie Logan and Justina Adorno as they stage public demonstrations designed to draw attention to animal-related issues.

In the show, Jamie and Justina stage a demonstration in a public yoga class, among other high-visibility moments across New York City, using unexpected settings to spark conversation and draw attention.

The tone of the series blends humor with a more serious message. “It’s really hilarious… with a point,” Velez-Mitchell said, emphasizing that the goal is to highlight the idea that animals experience pain and should be considered in broader societal decisions.

Competing on a Major Stage

The Webby nomination places Green Goddesses Take New York in the Video & Film: Variety & Reality category, where it’s competing directly with The Tonight Show Starring Jimmy Fallon.

Positioning just behind a major late-night program underscores the scale of the recognition. The series is currently in second place behind Jimmy Fallon, highlighting the level of competition within the category. For an independent streaming network, ranking alongside a widely recognized show represents a notable moment within the broader digital media landscape. It also reflects how digital-first series are increasingly being evaluated alongside traditional television programming, as audiences continue to shift toward streaming and on-demand content.

“We were nominated… we’re right behind Jimmy Fallon,” Velez-Mitchell said during the TMZ segment, describing the Webby nomination as both surprising and significant. The category highlights a mix of formats, bringing together established entertainment brands and emerging digital productions in a single competitive field, illustrating how online content is gaining visibility across a wider range of audiences.

Plant-Based Content Reaching Broader Audiences

The TMZ appearance reflects a wider trend in media, where digital-first content is increasingly intersecting with mainstream platforms. Streaming services and online video platforms have expanded access to niche programming, allowing topics once considered outside the mainstream to reach broader audiences.

Content focused on plant-based living and animal issues has grown in visibility in recent years, supported by both independent creators and emerging media networks. Appearances on widely viewed programs introduce these topics to audiences who may not otherwise encounter them.

Webby Nomination Reflects Growing Recognition on a Broader Stage

The Webby Awards recognize digital media across a wide range of categories, spanning independent online series and established television programming.

Green Goddesses Take New York’s webby nomination puts them in direct competition with The Tonight Show Starring Jimmy Fallon, placing the series pilot alongside one of the most widely recognized programs in late-night television.

Public voting for the People’s Voice Award remains open through April 16, with winners scheduled to be announced on April 21. The ceremony is expected to take place in New York City.

You can vote for Green Goddesses Take New York through April 16. The series is available exclusively on UNCHAINEDTV.