Experience Vegan Philly Through the Eyes of Locals
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The birthplace of American vegetarianism became the country’s most convincing argument for plant-based fine dining
Fort Wayne, Indiana — October 24th, 2026 — UNCHAINEDTV has released a new report documenting how Vegan Philly has moved from niche to mainstream, anchored by an 1890s vegan Thanksgiving gala hosted by the American Vegan Society and a Michelin Green Star awarded to a local plant-based restaurant. The segment matters because it captures how Philadelphia has long been one of the nation’s premier cities when it comes to healthy, compassionate, sustainable cuisine.
Explore the City of Brotherly (and Vegan) Love
Why Vegan Philly Is Growing in 2026
The video opens with a claim that would sound like civic boosterism anywhere else: Philadelphia is the birthplace of both America’s vegetarian and vegan movements. The city has since become, in the words of one guest in the report, unmistakably fluent in plant-based dining.
“Philadelphia is a very vegan city. Any restaurant I go into, I certainly support the vegan restaurants. But anywhere I go, there is no just fruit plate for me or pasta dish. People here speak vegan,” says Fran Costigan, a leading plant-based chef.
That fluency has expanded significantly. The American Vegan Society maintains a cultural hub in the city and publishes a map of more than 30 Philly restaurants serving vegan cheesesteaks. This is not just about supporting a vibrant restaurant scene. It’s about the urgent need to create a more compassionate food system in the face of America’s growing meat and dairy laden fast food habits. Says, Anne Dinshah, CEO of the American Vegan Society, “The biggest fact for me is that when my dad went vegan and started the American Vegan Society in 1960, there were 8 billion land animals killed for food worldwide each year. Now there are over 80 billion land animals killed for food worldwide each year. So we have to do something different.”
Industry resistance has followed the growth. Asked about the meat sector’s campaign against plant-based burgers, a guest responded: “That’s a defensive play by the meat industry. It would be naive to think that they weren’t going to react to this massive vegan movement. It was everywhere.” The same guest offered a longer view: “Like any movement, these things never happen as fast as you want them to. But I do believe that we will see this ebb and flow throughout history, and – each time – it will come back a little stronger.”
Miami’s Vegan Scene Is Also Hot
Chefs and Restaurants Redefining Vegan Philly
At the pinnacle of fine-dining sits Vedge. “My name is Rich Landau, and this is Veg Restaurant. I’m the co-owner here with my wife, Kate Jacoby,” Landau says in the segment. Both have recieved recognition from the prestigious James Beard Foundation, and a local restaurant roundup notes that Food & Wine named Vedge one of the 40 most important restaurants of the previous four decades.
Landau described his philosophy. “We made a very serious kind of effort that our direction here was going to be about every vegetable, especially the ones that we didn’t love and the ones that don’t get enough love… like Brussels sprouts and sweet potatoes, eggplant, which we made it our life’s work to make delicious in ways that we’ve never seen before.”
Jacoby sees her exquisite desserts as powerful tools of persuasion, showing how vegan offerings can be more delicious than ones smothered in dairy. “One was crème brûlée, realizing that I could use coconut milk and add very little to it and transform it into what would be very satisfying to me as a delicious crème brûlée,” she said of her early breakthroughs, before turning to cheesecake: “It’s been my secret recipe forever. I take a lot of pride in it… There’s a lot of love in that cheesecake.”
Then, there is the institutional validation. As one guest put it: “Do you know that one of our newer vegan restaurants in Philadelphia just got a green Michelin star? Michelin came to Philadelphia. Pietramala. It is fabulous. Michelin recognized this vegan restaurant.” Pietrimala chef-owner Ian Graye contributed his version of blistered green beans to the 1890s gala.
What Vegan Philly Signals for the Industry
The most consequential development in Vegan Philly’s story is not a restaurant. It is a graduation requirement. Walnut Hill College, which hosted the gala, requires students to complete a vegan cooking course before they can graduate, taught by Christina Pirello, host of a popular vegan cooking show on PBS.
Pirello explained, “For me, this was a great opportunity to expose my students to vegan cooking, whether it’s traditional from the 1900s or whether it’s current vegan cooking, I run a course here that they can’t graduate without. So anything I can do that exposes them to vegan cooking to show them that it’s delicious, easy to do — that’s really what it means — is to bring it here to the school.”
The college’s president framed it as market reality rather than advocacy: “The vegan course makes the students, the graduates, much more well-rounded. Vegan is not necessarily a trend. It’s an important aspect in fine dining, in the kinds of restaurants and hotels, pastry shops that our students work in.”
Globally, the same expansion is visible. Wendy Matthews, CEO of Veganuary, told the program: “We are growing in the United States. We’ve been here for five years. It’s taking a little longer than it is in Europe because it’s a massive country, but we’re making progress. 500 businesses participated last year.”
Philadelphia’s contribution is proof that plant-based dining scales without apology, from a Michelin Green Star to a cheesesteak counter. The Vegan Philly video ends with a directive: “Go vegan. Tell your friends to go vegan.”
Video Transcript
Speaker 1: Ah, what a glorious day it is to be a colonial woman! Welcome to Philadelphia, the birthplace of our nation and the birthplace of both America's vegetarian and vegan movements. Today, this history-drenched city is a hotbed of veganism and home to some of the world's top restaurants and chefs who just happen to be vegan.
Speaker 2: Philadelphia is a very vegan city. Any restaurant I go into, I certainly support the vegan restaurants. But anywhere I go, there is no just fruit plate for me or pasta dish. People here speak vegan.
Speaker 1: No wonder the American Vegan Society has a cultural hub here and hosted its epic 1890s vegan Thanksgiving gala in Philadelphia, recreating and reimagining meatless recipes that are over a century old. This dress-up party was a blast to the past, complete with a very talented barbershop-style quartet. But on this night, the real star was the food. Rachel Klein, one of America's top vegan chefs, organized eight other chefs who veganized the meatless recipes from the November 1900 issue of Good Housekeeping magazine.
The chefs submitted their creations to Rachel, who ensured they were both Casey and historically accurate. When she's not going retro, Rachel Klein runs the highly acclaimed Miss Rachel's. Hi, Jamie. How are you?
Hi. Come on in. Yeah. Every night's a little bit different.
You a five-course dinner. You don't have to make any choices. You just sit down and the food comes flying at your face, but at like a nice pace. the city of brotherly love's most famous food is of course the Philly cheesesteak, and yes, you can get a vegan Philly cheesesteak.
Triangle Taverns is cheesy and delish. One-time winner of the best vegan cheese steak contest organized by the American Vegan Society, that organization even has a map of the more than 30 Philly restaurants that serve vegan cheese. Good to them. Every big city tries to lay claim to the best pizza, and Philly's 20th Street Pizza as a 100% vegan pizzeria is hell back on claiming that height for this city, and is winning over pizza lovers without a drop of dairy.
Speaker 3: We're constantly being told that the reason that people wouldn't go vegan was because of pizza, so that's really how it started. We figured out we got to tackle this pizza issue, so that was kind of how I got on it initially, and then it was kind of just you know we kept going.
Speaker 1: Variations of pizza in the form of bread with toppings have been around since Pompeii, but you can't say the same for vegan cheese. This themed party was designed to honor the 19th century's huge vegetarian movement, but along with lots of veggies, many recipes from the golden era of vegetarianism were heavy on the dairy. Today, however, vegan cheeses have gotten so good they've made dairy completely obsolete.
Speaker 4: Hi, I'm Kirsten Maitland. I'm the co-founder of Rebel Cheese. I've been vegan now for about 15 years, so a while, and I went vegan for the animals, for my health, and for the planet. Everybody says I can't go vegan because of the cheese, right?
There's always the one thing that is preventing them from going 100% vegan. So we believe if you can create something that tastes just as good as the dairy equivalent, then there are no more reasons why you can't go vegan anymore. And that's why I created Rebel Cheese is to make sure more people eat plant-based, even if it's a handful of meals a week. That compound impact of everyone doing that is huge.
We were just in Time Magazine Innovation of the Year. We were also on the Inc. 5,000 list.
Speaker 1: And what would a trip to Philly be without visiting Veg, named by Food and Wine Magazine as one of the most important restaurants of the past decade?
Speaker 5: Hey, my name is Rich Landell, and this is Veg Restaurant. I'm the co-owner here with my wife, Kate Jacoby.
Speaker 1: These two James Beard-nominated chefs create gourmet dishes featuring seasonal vegetables and bold global flavors that have earned national acclaim and numerous awards.
Speaker 5: When it comes to vegetables, we we made a very serious kind of effort that our direction here was going to be about every vegetable, especially the ones that we didn't love and the ones that don't get enough love. I mean, everybody loves cauliflower and potatoes and portable mushrooms, but there's a bunch of vegetables we didn't really care for, like Brussels sprouts and sweet potatoes, eggplant, which we made it our life's work to make delicious in ways that we've never seen them before.
Speaker 6: For co-owner Kate Dacoby, a James Beard nominated pastry chefs. Vegan desserts are key to changing hearts and minds. The first key desserts for me were two. One was a creme brulee, realizing that I could use coconut milk and add very little to it and transform it into what would be very satisfying to me as a delicious creme brulee.
You have to get the sugar crust on top, just perfect. And then the other one is cheesecake. It's been my secret recipe forever. I take a lot of pride in it, and I genuinely feel like we, you know, people say they put love into things.
There's a lot of love in that cheesecake.
Speaker 2: And do you know that one of our newer vegan restaurants in Philadelphia just got a green Michelin star. Michelin came to Philadelphia. Pietro Lama. It is fabulous.
Michelin recognized this vegan restaurant.
Speaker 1: Michelin star Pietrimala is another Philly vegan gem that turns food into edible art. The chef owner Ian Gray contributed his genius with greens by putting his unique spin on the blistered green beans served at the 1890s vegan gala. All these talented chefs coming together to show the world that compassionate dining has always been a trend. It's as old as compassion itself.
The
Speaker 7: flavors we're we're developing here are, you know, simple and.
Speaker 1: Philadelphia's Walnut Hill College, where the 1890s-style vegan gala was held, is training the top chefs of tomorrow by pairing them with one of today's top vegan chefs, Christina Perilla of PBS fame. What does this event, this historical vegan Thanksgiving, personally mean to you? For
Speaker 8: me, the truth is, for me, this was a great opportunity to expose my students to vegan cooking, whether it's traditional from the 1900s or whether it's current vegan cooking, I run a course here that they can't graduate without. So anything I can do that exposes them to vegan cooking to show them that it's delicious, easy to do-that's really what it means-is to bring it here to the school.
Speaker 1: This renowned culinary college requires students to take a class on veganism in order to graduate. The president of Walnut Hill College recognizes that teaching chefs how to cook vegan is an essential part of their education in the culinary arts if they're going to succeed in today's restaurant and hospitality industries. The
Speaker 9: vegan course makes the students, the graduates, much more well-rounded. Vegan is not necessarily a trend. It's an important aspect in fine dining, in the kinds of restaurants and hotels, pastry shops that our students work in. So it's a perfect opportunity for them to get the hands-on education that they need.
So they're actually part of inspiring the future of great restaurateurs, restaurant owners, chefs, pastry chefs, hoteliers, and so on.
Speaker 1: It's clear that the future of food will be plant-based, if only to feed the world exploding human population on a finite planet. The
Speaker 10: biggest fact for me is that when my dad went vegan and started the American Vegan Society in 1960, there were 8 billion land animals killed for food worldwide each year. Now there are over 80 billion land animals killed for food worldwide each year. So we have to do something different.
Speaker 1: And the long journey to a plant-based future is what this historical gala was all about. One giant step for the movement was when Seth Tibbett launched tofurkey, the iconic turkey alternative, three decades ago. More recently, Ryan Howard's company, Chicago Vegan Food, hit the market with dandies, those wildly popular vegan marshmallows.
Speaker 11: Like any movement, these things never happen as fast as you want them to. But I do believe that we will see this ebb and flow throughout history, and it will continue to come back a little stronger. Go away. Come back a little stronger.
Go away. Come back a little stronger. I'm not worried.
Speaker 1: But what about the meat industry's ongoing public relations war against vegan products, especially plant-based burgers, falsely labeling them as ultra-processed.
Speaker 11: That's a defensive play by the meat industry. It would be naive to think that they weren't going to react to this massive vegan movement. It was everywhere.
Speaker 1: And there's Vanuary, one of the most effective vegan campaigns in history, growing from an idea in a kitchen in a new fold to a global phenomenon.
Speaker 12: Hi, I'm Wendy Matthews. I'm the CEO of Veganuary, and I've been vegan since 2014. We are growing in the United States. We've been here for five years.
It's taking a little longer than it is in Europe because it's a massive country, but we're making progress. 500 businesses participated last year. We've had some amazing U.S. celebs get on board, so I think you'll be hearing more and more about it in the U.S.
soon.
Speaker 1: So, for all these vegans celebrating the golden age of plant-based living, what's the bottom line?
Speaker 11: Go vegan. Tell your friends to go vegan. That's what it's all about: going vegan and being nice to people, spreading the word, keeping the faith. This is what we got.
Transcribed by https: //otter.ai
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