Despite animal rights being largely overlooked by advertiser-based mainstream media, the animal rights movement is growing exponentially around the world, particularly in the United States, Europe, and Latin America.
Along with the many established animal rights organizations working to end animal exploitation in factory farming, laboratories, fur farms, and entertainment (PETA, HSUS, Mercy for Animals, The Humane League, Animal Outlook, Animal Equality, Last Chance for Animals, and In Defense of Animals, to name a few), innovative grassroots AR movements are also gaining strength. One of them is The Save Movement. Founded by Toronto-based Ph.D. Anita Krajnc, The Save Movement holds vigils outside slaughterhouses to give water and love to cows, pigs, chickens, turkeys, goats, and lambs headed to their deaths. Their mission is to have a vigil outside every slaughterhouse in the world. So far, there are more than 700 vigils and the campaign is growing rapidly. The largest such vigil is at a pig slaughterhouse near downtown Los Angeles, where many celebrities, include actor Joaquin Phoenix, have appeared to comfort the doomed animals. Those events are run by Los Angeles Animal Save and Animal Alliance Network!

Dozens of demonstrators come out in protest against the annual bull riding event.
Another rapidly expanding grassroots movement is Anonymous for the Voiceless, which holds Cubes of Truth in public squares and other high-traffic areas around the world. A Cube of Truth involves a minimum of several people, each wearing a Guy Fawkes mask, standing silently in a square formation while holding laptops or video monitors showing animal abuse occurring in factory farms, slaughterhouses, and laboratories. Some of the cubes have included hundreds of people. The visually dramatic events draw people into discussions about how badly animals are treated in our world. Many people, seeing the videos with their own eyes, go vegan on the spot.

All of these awesome people came out to take a stand against animal torture!
Another grassroots campaign that has attracted a lot of attention is National Animal Rights Day. Held simultaneously in cities around the world on the first Sunday in June, this ceremony involves a memorial service for the many billions of animals killed by humans every year. The actual bodies of animals who’ve died in factory farms, labs, or slaughterhouses are often held by participants. After speeches and commemoration, the Declaration of Animal Rights is read and signed. Then, there are marches and celebrations to honor the joy of a violence-free lifestyle in food, clothing, and other consumer goods.
Video Courtesy of Direct Action Everywhere! DXE LIVE: "1,000 + activists are taking to the streets with the 501c3 nonprofit organization Direct Action Everywhere (DXE). Smoke flares, animal masks, and a massive die in, [...]
JaneUnChained was LIVE outside LA's South Korean consulate, at a Last Chance for Animals (LCA) protest with Hollywood icon Kim A. Basinger against South Korea’s horrific dog meat season underway NOW! YOU can end the horror! Just sign this government sponsored petition: www1.president.go.kr/petitions/281200 We need 13,000 more signatures by 7/23 to guarantee a reply. Just click on link, scroll to bottom, click on blue square, go in through Facebook, a page will pop up, scroll down and click on the white rectangle square at the bottom, then click on blue square to the right of it. Voila, a confirmation in Korean will pop up! Watch this video instructions if you have questions: youtu.be/A7WaJ_KCSf8
#JaneUnChained LIVE as dozens of animal activists gather at Au Lac DTLA, a gourmet vegan restaurant! These activists are engaged in a weekly meet-up dinner prior to going to a pig slaughterhouse 15 minutes [...]
50 activists came out on 4th of July to show mercy to the pigs. Video: Jane Valez-Mitchell #JaneUnChained LIVE attended a vigil organized by Animal Alliance Network (AAN) at a pig slaughterhouse near downtown [...]
The JaneUnChained Team was in Berkeley, California at the Animal Liberation Conference as more than 1,000 animal activists converged to demand and stop the killing of 56 billion land animals every year. The annual conference has expanded as more people who are vegan have become activists for the animal rights movement.
https://www.facebook.com/JaneVelezMitchell/videos/10160477109830693/ Earthling Ed joins activists as they stage "Die-In" in a public square kicking off epic ceremony commemorating the billions of animals exploited and abused every year. Their message: "We See You. We Hear You. [...]
DxE activists carry sick hens out of industrial egg farm. Photo by Michael Goldberg/DxE Grassroots Animal rights group Direct Action Everywhere - DxE conducts world’s largest mass open rescue of sick and injured [...]
https://www.facebook.com/JaneVelezMitchell/videos/10160442083870693/ You'll think you're watching a horror movie when you see their body parts spilling out of a conveyer just after watching them in cramped cages and then shacked upside down to have their throats [...]
https://www.facebook.com/JaneVelezMitchell/videos/10160418085700693/ These kids are not only vegan, they are in the Cube of Truth wearing masks showing the world the TRUTH about animal exploitation. Compassion is the fashion. They are our future. Speaking out for [...]
https://www.facebook.com/JaneVelezMitchell/videos/10160414493105693/ 'That Vegan Couple' joins activists as they stage a disruption in the meat section of a supermarket to raise awareness. Their mantra? Killing and eating animals is not food, it’s violence! Their mouths are [...]