Despite animal rights being largely overlooked by advertiser-based mainstream media, the animal rights movement is growing exponentially around the world, particularly in the United States, Europe, and Latin America.
Along with the many established animal rights organizations working to end animal exploitation in factory farming, laboratories, fur farms, and entertainment (PETA, HSUS, Mercy for Animals, The Humane League, Animal Outlook, Animal Equality, Last Chance for Animals, and In Defense of Animals, to name a few), innovative grassroots AR movements are also gaining strength. One of them is The Save Movement. Founded by Toronto-based Ph.D. Anita Krajnc, The Save Movement holds vigils outside slaughterhouses to give water and love to cows, pigs, chickens, turkeys, goats, and lambs headed to their deaths. Their mission is to have a vigil outside every slaughterhouse in the world. So far, there are more than 700 vigils and the campaign is growing rapidly. The largest such vigil is at a pig slaughterhouse near downtown Los Angeles, where many celebrities, include actor Joaquin Phoenix, have appeared to comfort the doomed animals. Those events are run by Los Angeles Animal Save and Animal Alliance Network!

Dozens of demonstrators come out in protest against the annual bull riding event.
Another rapidly expanding grassroots movement is Anonymous for the Voiceless, which holds Cubes of Truth in public squares and other high-traffic areas around the world. A Cube of Truth involves a minimum of several people, each wearing a Guy Fawkes mask, standing silently in a square formation while holding laptops or video monitors showing animal abuse occurring in factory farms, slaughterhouses, and laboratories. Some of the cubes have included hundreds of people. The visually dramatic events draw people into discussions about how badly animals are treated in our world. Many people, seeing the videos with their own eyes, go vegan on the spot.

All of these awesome people came out to take a stand against animal torture!
Another grassroots campaign that has attracted a lot of attention is National Animal Rights Day. Held simultaneously in cities around the world on the first Sunday in June, this ceremony involves a memorial service for the many billions of animals killed by humans every year. The actual bodies of animals who’ve died in factory farms, labs, or slaughterhouses are often held by participants. After speeches and commemoration, the Declaration of Animal Rights is read and signed. Then, there are marches and celebrations to honor the joy of a violence-free lifestyle in food, clothing, and other consumer goods.
https://www.facebook.com/JaneVelezMitchell/videos/10159930230505693/ Portland animal rights activists flood mall with a silent “LOVE disruption” and the teens are watching! Their message: “Animals deserve to live and love just like us!” Teen organizer says it like it is: [...]
https://www.facebook.com/JaneVelezMitchell/videos/10159886753555693/ Activists say goodbye to beautiful, innocent cows en route to a gruesome death at the nearby slaughterhouse. At the slaughterhouse, they then watched the cows' heads, hooves, and innards come out of the [...]
https://www.facebook.com/JaneVelezMitchell/videos/10159862547155693/ And they say it won't be their last until the exploitation and abuse of animals ends. Hear what these rodeo-goers have to say in response to the protesters asserting that bull riding is not [...]
https://www.facebook.com/JaneVelezMitchell/videos/10159828521270693/ LIVE in New York, New York outside Madison Square Garden as protestors gather to oppose the Professional Bull Riders competition they say is violent and cruel to the bulls. Contributor Edita Birnkrant braves the bitter [...]
https://www.facebook.com/JaneVelezMitchell/videos/10159801405160693/ Three women get their hair sheared off in a dramatic street art performance at the famous Santa Monica 3rd Street Promenade where Liberation Los Angeles shows the horrors sheep experience in the shearing of their wool. For those deluding [...]
https://www.facebook.com/JaneVelezMitchell/videos/10159798396900693/ Raucus protests erupt at Lawry's The Prime Rib, Beverly Hills. Chants of "Go Vegan" greet a busload of football players leaving the iconic restaurant. Watch, as #JaneUnChained's Dani Rukin records the action despite efforts to block her [...]
https://www.facebook.com/JaneVelezMitchell/videos/10159772837405693/ Very popular with families, the annual ”Zoo Lights" is anything but festive for the animals trapped inside, say demonstrators. As one Oregon State University student protestor so aptly said, "I used to love [...]
https://www.facebook.com/JaneVelezMitchell/videos/10159767091175693/ Nothing to celebrate and no happy holidays for cows going to slaughter in the freezing cold. Portland Animal Save #JaneUnChained
https://www.facebook.com/JaneVelezMitchell/videos/10159718883890693/ Anti-fur protestors inside Willamette Week offices to discuss a recently published article in their weekly promoting and encouraging the wearing of fur! The editor and publisher graciously engages in a fascinating conversation about journalism and [...]
https://www.facebook.com/JaneVelezMitchell/videos/10159676813260693/ New Yorkers say "no" to selling fur trim jackets from dead coyotes. Protesters urge stores to join Gucci, Giorgio Armani, and other top end brands and go fur-free! Demonstrators ask: how hard it is to switch [...]