Beyond Meat 4.0 Is Healthier & Even Tastier
Beyond Meat 4.0 aims to redefine plant-based meat with improved health benefits, sustainability, and richer taste, marking a significant milestone in the company’s journey to become a global protein powerhouse.
Hollywood, California, July 8th, 2024 – Ethan Brown, Founder, President, and CEO of Beyond Meat, proudly introduces Beyond 4.0, the culmination of over three years of meticulous research and development. “We wanted to create a burger that not only tastes even better than Beyond Three but delivers really strong health benefits,” Brown explains. The new product boasts 60% less saturated fat by replacing coconut oil with heart-healthy avocado oil and has reduced sodium levels, making it healthier than ever before. Hear it from the man himself by clicking below.
A New Era in Plant-Based Protein
The Beyond 4.0 burger has received certifications from the American Heart Association, the American Diabetes Association, and the Clean Label Project, underscoring its commitment to health. Good Housekeeping also awarded it a prestigious nutrition accolade.
Overcoming Challenges with Innovation
Brown recalls the initial resistance faced by the plant-based meat industry, primarily from incumbent meat producers. “If you’re under attack, you can sort of complain about it or you can just get to work,” he says. Beyond Meat chose the latter, focusing on enhancing their core products. “We decided we’re going to get to work,” Brown asserts, emphasizing their dedication to continuous improvement despite external challenges.
The Beyond 4.0 product is a testament to this resilience. With its improved nutritional profile and the inclusion of new ingredients like faba bean protein and red lentil, it not only mimics the taste and texture of animal meat but does so in a healthier and more environmentally friendly manner.
A Vision for a Sustainable Future
Beyond Meat’s mission extends beyond just providing a delicious alternative to animal meat. Brown envisions the company as a catalyst for broader environmental change. “We can solve some of these climate issues, or at least approach reasonable solutions, by transitioning our agriculture system,” he asserts. By reducing livestock and rewilding land, significant reductions in greenhouse gas emissions could be achieved, aligning with UN climate targets.
Brown’s vision also includes collaboration with farmers and ranchers. “We’re not about putting farmers out of their livelihood,” he emphasizes. Instead, Beyond Meat aims to support them in becoming stewards of the climate, promoting sustainable farming practices that benefit both the environment and the agricultural community.
Culinary Excellence with Beyond 4.0
Chef Dee, Beyond Meat’s executive chef, highlights the culinary versatility of the new Beyond 4.0 products. From tacos to tostadas, the improved flavor and texture make it a hit in various dishes. “The avocado oil is really fantastic,” she says, “producing a sat fat in the burger, and it just makes it really, really great nutritionally.”
Beyond Meat’s innovative approach continues to attract high-profile supporters, including Bill Gates and Leonardo DiCaprio, who recognize the company’s potential to impact global food systems positively.
Beyond Meat 4.0 represents a significant step forward in the plant-based protein industry, combining health benefits, environmental sustainability, and culinary appeal. As Beyond Meat continues to innovate and expand, it holds the promise of a future where plant-based proteins are a staple on every table, contributing to a healthier planet and population.
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