Confetti Snacks offers well-seasoned, crunchy, chunky chips made from what some might call ugly, but perfectly edible, veggies. The result is a delicious solution to the food waste crisis.
Queens, New York, February 12th, 2024–Food waste is a huge problem that contributes to climate change and global food insecurity. A whopping 30% of food is wasted every year around the world. Wasted food is responsible for 12% of human-caused greenhouse gases.
Vanity Leads to Food Waste
For vegetables, not passing the pretty test, can land them in a dumpster. Produce aisles in grocery stores display uniformly sized fruit and vegetables while perfectly edible “misshapen” ones are discarded and deemed unsellable. Perfectly nutritious fresh food goes to waste, on a mind-boggling scale, due to sheer vanity.
One company is addressing the problem by taking rejected, but perfectly edible, vegetables and turning them into tasty treasure. Confetti Snacks makes chips with exciting international flavors like Tandoori, Teriyaki, and Truffle. CEO Betty Lu, of Singapore, an unabashed foodie, has traveled the world and selected what she considers the best flavors on the planet. Lu is a super taster, someone who has extremely sensitive tastebuds and can better identify flavors, a natural talent that comes in handy when producing snacks that have to compete with the addictively salty and greasy potato chips that dominate the market.
Watch Confetti Snacks’ CEO Betty Lu Talk to UnchainedTV’s Julieta Cardenas for her Tomorrow’s Plate Series
The chips made by Confetti Snacks are nutritionally superior to standard potato chips, as they use a wide variety of vegetables which are slow-cooked in low temperature and, therefore, retain micronutrients like calcium, vitamin B, zinc and magnesium. Each package contains seven vegetable servings. In conversation with Betty Lu, she mentioned that, nutrition aside, it all comes down to taste, and even fussy eaters, like children, will enjoy Confetti Snacks.
A Charitable Chip
With more than 800 million people facing hunger every day, and more than 20% of fruits and vegetables discarded before they even get to the supermarket, there is clearly a desperate need for companies like Confetti Snacks, which are putting sustainability and humanitarian concerns first. Confetti Snacks not only upcycles rejected veggies to make their chips, but the company also donates chips to poor regions of the world through partnership with humanitarian agencies like UNICEF.
Confetti Snacks is a 1% for the planet company, contributing at least one percent of its annual revenue towards protecting the environment and related causes, like hunger relief. As the company scales so will their contributions.
Friends In High Places
Confetti Snacks is making work-life a little more exciting for the lucky staffers at Google, Netflix and UPS who get the chips stocked in their workplace pantries. Colorful, well-seasoned and crunchy, these snacks can liven up a party and make snacking guilt-free.
Though the company is still young, it has already racked up awards, including the “Best Gourmet Snack” award by APAC (Asia Pacific) Insiders, ‘Tasty Singapore Brand Ambassador,” and the 5th annual Singapore Business Awards.
With Betty Lu at the helm, the company has also attracted an impressive list of food industry executives like creative director, Michael Kravit, formerly at Honest Tea, and chairman Alexander de Wit, who has experience with brands like Oatly and Vitamin Water.
Confetti Snacks can be purchased directly from the company’s website, and are available at more than 2,000 locations across the US. As the company grows, so will its positive impact on the world. By eating one of their “ugly” vegetables, you can make a real difference. And, they actually taste better than the “pretty” snacks.