New Movie “Ending Real Fur” Sparks Calls for Enforcement of California’s Fur Sales Ban
With the award-winning new film Ending Real Fur now streaming for free on UnchainedTV, LA’s animal lovers gathered under a huge billboard promoting the new movie. The sidewalk media event took place in the heart of Los Angeles.
Hollywood, California, November 28th, 2023 – Along with celebrating the powerful film, featuring Tim Gunn of Making the Cut and Project Runway fame, the participants offered dramatic proof that fabulous and fun fashion can be achieved without causing any animal to suffer for fur, leather, down, wool or any other animal-derived material.
Cruelty-Free Sidewalk Fashion Show
To that end, participants put on a cruelty-free sidewalk fashion show, most in lingerie. Amongst those attending, popular Hollywood nightclub dancer/singer Lauren Chase, country singer Simone Reyes, just off a performance at the Whiskey a Go Go, and Minna Eisenhauer, a dancer who is the founder of the Vegan World Love Sanctuary in Orange County, California.
News Conference to Demand California’s New Fur Sale Ban Be Enforced
Along with the festive street demo, a news conference was held by Animal Alliance Network and LA Fur Animal Save, part of the global Animal Save movement, to make a serious point, namely that California’s historic ban on the sale of new fur products is not being strictly enforced. In January, 2023, California became the first state in the nation to ban the sale of new fur products. However, this past spring, when a California activist decided, on her own, to investigate whether the law was being enforced, she quickly found two stores that were still selling new fur products.
Animal Alliance Network and LA Fur Animal Save are demanding that California’s local, county and state law enforcement and government agencies take notice of the new law and make sure it is not being ignored. The organization also urges California-based news media to conduct their own investigations into this issue, noting that laws to protect animals, which are not followed or enforced, create a false sense of security amongst consumers that animals are not suffering, when they are.
With many European nations having already banned fur farming, with most top designers and brands having sworn off fur, this issue has hit a tipping point. Nevertheless, it’s estimated that, globally, 100 million animals are still dying for fur yearly. This is what fashion legend Tim Gunn is determined to stop once and for all.
Watch the Movie for Free Here!
Fashion Legend Tim Gunn Calls for Ending Fur in Fashion Forever
“I was so disarmed by how tiny a mink is and how many of these things go into making a coat,” explains Gunn in the film Ending Real Fur. The style icon and TV host shares a heartbreaking experience he had when visiting a fox fur farm, saying, “The fox experience just did me in. In fact, I’ll be honest, I went back to my hotel and wept.”
With so many fur-free fabric options on the market, Gunn encourages fashion designers and consumers to go faux or go home! “Anyone who wants a fur-like garment can go to faux sources,” explains Gunn. “You’ve got to ask the potent moral and ethical questions on this topic, what’s the right thing to do? I really believe it is an entirely unnecessary waste of lives.”
Ending Real Fur also features the man who could end fur farming in Canada. Jewelry magnate Taimoor Choudhry’s transformation from a conspicuous consumer of luxury goods to a passionate anti-fur activist starts when he asks a simple question: “Who am I wearing?” It turns out his fur trim is from a dog. Being a dog lover, this upends his world and propels him on a journey that finds him going undercover, and even wearing a wire, to a fur market. He ultimately ends up convincing a lawmaker to write a bill to ban fur farming in Canada. This documentary’s goal is to make that proposed legislation the law of the land in Canada and beyond.
Along with Choudhry and Gunn, Arch Enemy lead vocalist Alissa White-Gluz appears in the film as an anti-fur protester along with many leaders in the animal rights world, from PETA’s Ingrid Newkirk to Chris DeRose of Last Chance for Animals.
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