As consumers become more health-conscious, compassionate, and environmentally aware, vegan focused product sales are increasing at unprecedented rates.
You do not have to be a vegan to want to buy a vegan product and know with absolute certainty that the claim is truthful. Brands want to build brand trust, and brand trust comes with consumer confidence. This is achieved through vegan certification.
BeVeg believes in truth in labeling.
Right now, vegan claims without certification are misleading at best and fraudulent at worse. BeVeg, as the only ISO 17065 accredited vegan standard in the world advocates for truth and transparency in labeling laws.
The BeVeg trademark is seen as the highest standard for consumer transparency, and is represented in 6 continents on thousands of products. The BeVeg vegan standard is drafted by lawyers and owned by a law firm.
BeVeg founder and CEO, Carissa Kranz, Esq., has written a white paper on the need for accuracy in vegan labels, titled: Vegan Certification for Truth in Labeling Laws: Protecting Consumer Interests, Building Consumer Confidence, and Earning Consumer Trust Globally.
To view the position paper in its entirety at: https://www.beveg.com/white-paper/