Earth Pass Lets You Put Your Money Where Your Values Are
Earth Pass is an innovative platform designed to make it easy and affordable for consumers to buy sustainable products.
Los Angeles, March 19th, 2024 — As a consumer, it can be frustrating to sift through all the noise to determine which brands align with your values and ethics. That’s especially true when it comes to vetting companies through a sustainability lens. Enter Earth Pass.
Earth Pass is an innovative platform dedicated to promoting sustainable living and easing the burden around today’s purchasing decisions.
Get Sustainable Choices -Discounted – Via Text!
The platform is refreshingly simple to use! Just visit myearthpass.com and put in your cell phone number! Voila! Every Friday, a text will appear with an exclusive promo code from a new brand. It’s up to the subscriber to jump on that deal, as the discounts don’t last long. From complimentary merch to substantial discounts of up to 50% off in food, fashion, wellness and beauty, Earth Pass caters to a wide range of consumer needs.
Earth Pass promises to, “…unlock a world of eco-friendly perks.” This innovative platform is the brainchild of plant-based industry veterans with a burning passion for driving positive change through commerce. Earth Pass aims to make it easy and cost-effective for consumers to get their hands on sustainable products and services by brands that put the planet’s well-being first.
Cultivating A Community of Conscious Consumers
Noah Hyams, co-founder of Earth Pass and the visionary behind VEGPRENEUR, says the concept was a long time coming.
“As the founder of VEGPRENEUR, I have the privilege of collaborating with some of the most innovative and inspiring brands on a daily basis,” Hyams says. “What truly astonishes me, however, is the realization that countless individuals remain unaware of these sustainable alternatives. With Earth Pass, we’re creating more than just a platform; we’re establishing a community hub dedicated to showcasing the remarkable efforts of people who are making a positive impact. It’s an exciting opportunity to bridge the gap between consumers who are deeply passionate about the planet and the groundbreaking brands that are shaping a more sustainable future.”
Earth Pass says it’s helping to forge meaningful connections between brands and consumers that will help guide decisions. Through the platform, users gain access to exclusive benefits that encourage and facilitate the adoption of sustainable products and practices, while brands gain exposure to a receptive audience eager to discover and support them. In other words, Earth Pass helps to address the often delicate balance between supply and demand in the marketplace.
Survey Says…
In 2022, NielsenIQ released a report that found that 78 percent of US consumers say that a sustainable lifestyle is important to them. Despite this figure, many consumer brand executives report that one challenge to their environmental, social, and governance (ESG) corporate initiatives is the inability to generate sufficient consumer demand for these products. There are many stories of companies launching new products with these considerations in mind only to experience underwhelming sales. Yet, according to McKinsey & Co., products making ESG-related claims averaged 28 percent cumulative growth over the past five-year period, compared to 20 percent for products that made no such claims.
How can both of these things be true? Earth Pass helps to address this disconnect and drive action. Co-founder Cara Scovazzo stresses the importance of individual purchases in the context of the collective.
“At Earth Pass, we believe that individual purchases do have the power to enact positive change for our planet,” she says. “Our platform serves as a gateway for consumers to explore, experience and embrace a lifestyle that prioritizes environmental sustainability.”
How Earth Pass Works
As far as the mechanics, Earth Pass delivers on three key areas: introductory discounts, awareness & education, and community engagement. Subscribers receive exclusive discounts on new earth-friendly products, accompanied by content related to the brand’s environmental efforts, goals, and products. What’s more, the Earth Pass community serves as a hub for like-minded individuals to connect, share experiences and support each other on their journey.
As Earth Pass paves the way for a new era of consumerism, centered around environmental responsibility, its founders invite individuals from all walks of life to join the movement and become catalysts for positive change. By leveraging the power of community and collective action, the people behind Earth Pass hope it will create meaningful progress toward a more sustainable and harmonious relationship between humanity and the planet.
Join the Earth Pass community today at myearthpass.com. To be considered as a brand, reach out to hello@myearthpass.com.
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